How to Overcome Bias in Financial Advice (2024)

How to Overcome Bias in Financial Advice (1)

  • Report this article

Ben Walsh How to Overcome Bias in Financial Advice (2)

Ben Walsh

Head Of Research at Padua Solutions

Published Jul 20, 2023

+ Follow

Financial advisers are in a unique position to help their clients avoid the negative consequences of bias. They have the knowledge and experience to understand how bias can impact people's finances, and they can help clients develop strategies to overcome it. However, the Adviser is just as susceptible to these biases and these can "infect" their professional advice.

If you are not sure about my view here are some other folks that have expressed views on the topic.

"Financial advisers are not immune to behavioral biases themselves. They may be more likely to recommend investments that they are familiar with, or that they have a personal stake in. They may also be more likely to recommend investments that are consistent with their own financial goals, even if they are not the best fit for their clients." -Morgan Housel, author of "The Psychology of Money"
"It is important for financial advisers to be aware of their own biases, and to take steps to mitigate them. This includes seeking out diverse perspectives, and using evidence-based decision-making." -Dr. John Grable, professor of personal financial planning at Texas Tech University
"The financial advice industry is rife with behavioural biases. Advisers are human, and they are just as susceptible to these biases as their clients. This can lead to poor advice, and it can cost clients money." -Ben Carlson, author of "A Wealth of Common Sense"
How to Overcome Bias in Financial Advice (3)

One of the most common biases that financial advisers need to be aware of is anchoring bias. This is the tendency to rely too heavily on the first piece of information that we receive. For example, if a financial adviser is told that a client's risk tolerance is "medium," they may be more likely to recommend investments that are riskier than they actually need to be.

Another common bias is confirmation bias. This is the tendency to seek out information that confirms our existing beliefs. For example, if a financial adviser believes that index funds are the best way to invest, they may be more likely to recommend index funds to their clients, even if there is evidence that other types of investments may be a better fit for their client's individual circ*mstances.

Finally, financial advisers need to be aware of selective exposure bias. This is the tendency to only expose ourselves to information that we agree with. For example, if a financial adviser only reads financial news articles that support their own views, they may be less likely to be aware of new developments in the financial industry that could impact their client's financial plans.

How to Overcome Bias in Financial Advice

There are a few things that financial advisers can do to overcome bias in their advice:

Recommended next reads

Good financial advisers yell at you, if needed Kevin Brunner 7 years ago
Finding Good Financial Advice John Frisch, CPA/PFS, CFP®, AIF®, PPC® 4 years ago
Clearly Defining The Benefits of Working with a… Mark Gumpright 7 years ago

  • Be aware of their own biases. The first step to overcoming bias is to be aware of it. Financial advisers should take the time to reflect on their own biases and how they might impact their advice.
  • Seek out diverse perspectives. Financial advisers should make an effort to seek out diverse perspectives when making recommendations to their clients. This could include reading books and articles from a variety of sources, attending conferences and workshops, and networking with other financial professionals.
  • Use evidence-based decision-making. Financial advisers should make recommendations to their clients based on evidence, rather than on their own personal beliefs. This means using data and research to support their decisions.

In addition to the steps listed above, financial advisers can also improve their professional development by:

  • Reading books and articles about financial planning.
  • Attending conferences and workshops on financial planning.
  • Networking with other financial professionals.
  • Taking continuing education courses.

By taking these steps, financial advisers can increase their knowledge and skills, and they can better help their clients achieve their financial goals.

#financialadvisers #financialadvisors #financialplanners #financialadvice #wealthmanagement #assetallocation

How to Overcome Bias in Financial Advice (7)
Like
Comment

6

8 Comments

Lee Forde

Financial planner/Fasea qualified/Guest Lecturer helping students/movie car club charity

9mo

  • Report this comment

Unfortunately with the QAR this will be ignored or lost. There’s no way super fund employees will know or apply bias as the good advice holds no ethical or clients best interest obligations. Hopefully someone will think to add this knowledge into their digital solutions. I have a word solution but why would anyone use if they don’t need to.

Like Reply

1Reaction 2Reactions

Ben Neilson

Adviser & Researcher

9mo

  • Report this comment

This is brilliant mate, well done.

Like Reply

1Reaction 2Reactions

See more comments

To view or add a comment, sign in

More articles by this author

No more previous content

  • The Great Migration Inward: How Remote Work is Redefining Urban Life and Social Interaction Apr 14, 2024
  • The Challenge: Balancing Income and Risk Feb 22, 2024
  • How Price Changes Affect the Housing Market: The Role of Elasticity Jan 23, 2024
  • Scientific Paper Retractions: The Dragon Problem. Jan 12, 2024
  • Global Equities Benchmarks: Australian Perspective Jan 9, 2024
  • Gattling Guns and Standardisation in Advice Nov 23, 2023
  • OpenAI Splintering - A Symbol Of Change Nov 21, 2023
  • Broad vs. Granular Asset Class Views: An Aussie Perspective Oct 4, 2023
  • Unveiling the Power of Equity Market Style and Region Correlation: A Deeper Dive into Diversification Strategies Oct 3, 2023
  • Superannuation Conditions of Release: Exploration of Australia's Financial Landscape Sep 30, 2023

No more next content

See all

Sign in

Stay updated on your professional world

Sign in

By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.

New to LinkedIn? Join now

Insights from the community

  • Financial Management What do you do if you receive financial advice that conflicts with your own beliefs?
  • Financial Management What do you do if your financial decisions are being undermined?
  • Call Center Administration What does a registered representative do?
  • Investment Banking How can you balance specialization with generalization in financial advice?
  • Financial Management What do you do if your client's financial needs are constantly changing?
  • Financial Services What are the most effective ways to communicate changes in client portfolios?
  • Accounting What do you do if your clients' financial needs and goals are unclear?
  • Partnerships How can you manage financial conflicts with your partner?
  • Financial Management What do you do if your financial decisions are being challenged?
  • Financial Services How can you build trust with a client who is considering switching financial advisors?

Others also viewed

  • Why seek Independent Financial Advice Frank Cochran 8y
  • 5 Ways Your Financial Advisor Should Be Supporting You Zachary Lauzon, CFP®, CEPA® 3y
  • Part 1 of 4 – What to look for in a great financial adviser Mike Coady Award Winning Money Expert 5y
  • What to expect from a financial adviser Sherwin Brüssow 9y
  • Financial advice needs a client-first crusader Paul Feeney 7y
  • How Financial Advisers work? Olivier Pécheur 6y
  • The real value of financial advice Adam Rideout 5y
  • Is Financial Advice Worth the Fees? Wes McComb, MBA, CIM, PFP 10mo
  • How to find the right Financial Advisor for you in 2023 Rebecca Robertson 11mo
  • After the Dave Ramsey Issue: The Most Important Question to Ask Your Financial Advisor Hal M. Bundrick, CFP 8y

Explore topics

  • Sales
  • Marketing
  • Business Administration
  • HR Management
  • Content Management
  • Engineering
  • Soft Skills
  • See All
How to Overcome Bias in Financial Advice (2024)

FAQs

How do you overcome bias in finance? ›

Financial education can help alleviate cognitive biases. Being thoroughly aware of financial risks and rewards will help us take better decisions. For example, to become an investor, having some investment training can help us understand what might be advantageous or detrimental.

How to overcome overconfidence bias in behavioral finance? ›

Understanding that you do not always make the best decisions all the time could help guard against overconfidence bias. Researching the market. Knowing that, very often, markets can do unexpected things could help someone understand the consequences of overconfidence. Keeping a note of trades.

How can investors overcome confirmation bias? ›

Investors should be aware of their own tendency towards confirmation bias so that they can overcome poor decision-making, missing chances, and avoid falling prey to bubbles. Seeking out contrarian views and avoiding affirmative questions are two ways to counteract confirmation bias.

What is an example of confirmation bias in financial advice? ›

Examples of confirmation biases

If a friend told you that Gold is always better than Equity and believed it, you may look at returns over the periods where Gold outperformed Equity and feel confident about your friend's opinion. You would ignore the period where Gold underperformed Equity.

How do you overcome funding bias? ›

7 ways to reduce bias in grant decision-making
  1. Acknowledge the possibility of bias. ...
  2. Develop a plan. ...
  3. Evaluate the current procedure. ...
  4. Encourage existing, equity, diversity and inclusion (EDI) practices. ...
  5. Leverage technology. ...
  6. Revisit your reviewing methods. ...
  7. Collect data.
Jun 8, 2022

How do you overcome framing bias in finance? ›

Guarding Against Framing Bias

Consider rephrasing the information you're reading and see what impact, if any, that has on your conclusion. The key thing is trying to kick in the logical, reflective approach to decision making and avoid impulsive, reflexive decisions.

How do we break the bias? ›

Break the Bias by Creating Diverse Teams and Fostering Cultures of Inclusion. Build relationships with people who do not look like you and better yet, with people who are underrepresented in your organization.

How do you overcome present bias? ›

Here are four strategies for avoiding present bias and making more rational tradeoffs:
  1. Break up tasks to bring rewards forward. ...
  2. Counterbalance your bias against future options. ...
  3. Train your willpower muscle. ...
  4. Imagine your future self as another person.

How do you overcome common method bias? ›

The separation of sources for independent and dependent variables can also help to alleviate the effects of common method bias. That is, an independent variable could be obtained from one source (such as a respondent) and the dependent variable from another or secondary data source (Jakobsen & Jensen, 2015).

How do you overcome representativeness bias in finance? ›

Use probability and logic when making judgments instead of depending solely on similarity. Learn to ask for data or facts to support your choices when making business and financial decisions. Data can help avoid representativeness heuristics. However, be careful not to cherry-pick data that suits your bias.

How do you overcome self attribution bias in finance? ›

There are several techniques and strategies that may help you avoid self-attribution bias in trading. For example, keeping a trading journal, sharing your trading experience with other traders, seeking out alternative explanations, using a variety of different sources and setting goals.

How to overcome overconfident? ›

I find that the most self-aware leaders tend to embrace three simple strategies to overcome this leadership curse.
  1. Be humble. It seems that the more successful we are, the more we think we're right. ...
  2. Be open. One of the best ways to counteract ego-centric bias is to consider alternative views. ...
  3. Be human.
Jan 30, 2023

What is the best way to overcome bias? ›

Personal biases can be combatted by getting to know people on an individual level. Biases can derive from stereotypes and generalizations; getting to know individuals can lead to proving them wrong. Take responsibility for mitigating bias. Once you become aware of potential biases, practice self-monitoring.

How do you overcome anchoring bias in finance? ›

Market participants can counter anchoring bias by identifying the factors behind the anchor and replacing suppositions with quantifiable data.

How do you overcome investment bias? ›

Managing biases in investment involves cultivating self-awareness to recognize potential cognitive pitfalls. Adopting a systematic decision-making approach through research and analysis, and seeking diverse perspectives can help mitigate the impact of biases and enhance overall investment strategy.

How can confirmation bias lead to financial decision errors? ›

In our view, confirmation bias can lead to significant errors in investing. Investors may develop an inflated sense of certainty when they encounter consistent evidence supporting their choices. This overconfidence can create an illusion of infallibility, with an expectation that nothing can go wrong.

How to avoid confirmation bias? ›

The hardest thing about defeating confirmation bias is that it requires someone to challenge their own logic, which is easier said than done. The simplest way to avoid confirmation bias is to look at a belief you hold, and search out ways in which you're wrong, rather than the ways in which you're right.

What is information bias in finance? ›

Information bias is the tendency to seek and evaluate information, even if it may not be irrelevant from the perspective of the investor's needs. The traditional view on information related to investments and finance was that investors did not have sufficient information.

What is bias in finance? ›

Bias is an irrational assumption or belief that affects the ability to make a decision based on facts and evidence. Investors are as vulnerable as anyone to making decisions clouded by prejudices or biases. Smart investors avoid two big types of bias—emotional bias and cognitive bias.

Top Articles
Latest Posts
Article information

Author: Nathanial Hackett

Last Updated:

Views: 6033

Rating: 4.1 / 5 (52 voted)

Reviews: 83% of readers found this page helpful

Author information

Name: Nathanial Hackett

Birthday: 1997-10-09

Address: Apt. 935 264 Abshire Canyon, South Nerissachester, NM 01800

Phone: +9752624861224

Job: Forward Technology Assistant

Hobby: Listening to music, Shopping, Vacation, Baton twirling, Flower arranging, Blacksmithing, Do it yourself

Introduction: My name is Nathanial Hackett, I am a lovely, curious, smiling, lively, thoughtful, courageous, lively person who loves writing and wants to share my knowledge and understanding with you.