Bob Kelley, publisher of Kelley Blue Book, dies at 96 (2024)

Bob Kelley, the longtime publisher of Kelley Blue Book who oversaw the publication as it became an indispensable resource for consumers and the auto industry, died May 28 at the age of 96.

He died in his home in Indian Wells in his sleep, his family said.

Kelley joined the Kelley Kar Co. — at one point the largest Ford dealership in the world — and Kelley Blue Book shortly after serving in World War II.

The dealership was founded by his uncle, Les Kelley, with three Model Ts in 1918. But the dealership, sitting in the heart of Los Angeles on Figueroa Street, was central to what would become a booming car culture in Southern California.

Advertisem*nt

The Kelley Blue Book, or KBB, would be its bible.

The KBB was started in 1926 but it was under Bob Kelley’s leadership that the publication would expand to include foreign cars, new vehicles, and motorcycles, trucks and RVs.

Long used as a vital resource by banks, dealerships and courts, Kelley Blue Book would become not just a go-to resource for the industry, but also the authoritative source in valuing nearly anything on wheels.

“The guy must have been the smartest car person in the country at a moment in time,” said his son-in-law and former KBB editor, Charlie Vogelheim. “It became an important tool in the industry.”

Born in Los Angeles in 1927, Kelley graduated from Los Angeles High School in 1945, then attended the University of New Mexico’s naval aviator training program during World War II.

He joined the Ford dealership and was in charge of appraising and reconditioning used cars there. Used cars were a major part of the dealership because new cars were not built during the war, Vogelheim said.

The Kelley Blue Book had already taken an important role in the industry.

It had started out as a publication listing the cars the dealership wanted to buy and the price it would pay for the vehicle.

Advertisem*nt

That was an important factor, Vogelheim said, because it gave authority and legitimacy to the prices listed in the book to banks, financial institutions and competing car dealers.

“The dealership was the largest and they [bought and sold] so many cars,” he said. “They backed it with their behavior.”

The dealership closed in 1962, but KBB lived on.

With Kelley at the helm of Kelley Blue Book, the publication began to use important changes and factors in the industry to provide detailed, updated values for vehicles.

Kelley Blue Book began to include mileage as a factor, listing trucks, color, even how current events might affect pricing and values.

“The challenge was having hundreds, and then thousands, of models in a book that fit in your pocket,” he said.

When the internet came along, disrupting the publishing business, Kelley Blue Book saw it as an industry-transforming change.

Advertisem*nt

“It was a difficult business decision, but an easy decision to make information easier to reach,” Vogelheim said. “It could be updated, and be very specific. Our other competitors were saying, ‘No, we’re not going to do that.’ Again, Bob and KBB were looking at it as a practicality.”

In 2010, Cox Automotive’s Autotrader.com bought KBB for more than $500 million.

“Bob Kelley was a true pioneer in the automotive industry,” Cox Automotive said in a statement. “From its humble beginnings to the comprehensive online resource we know today, Bob’s impact has been immeasurable.”

For the record:

12:46 p.m. June 4, 2024An earlier version of this article stated Bob Kelley had been in hospice for years. He was in hospice for several months before he died.

Vogelheim said Kelley had been in hospice for several months, but his children and grandchildren were able to see him the weekend before he died.

He is survived by his wife of more than 50 years, Wanda; his sister; five children; 12 grandchildren; and 10 great-grandchildren.

“He was a very nice, wonderful man with a nice sense of humor and a quick smile,” Vogelheim said. “We miss him terribly.”

Advertisem*nt

Even in his later years after retirement, Vogelheim said, Kelley was sharp and quick with numbers, eager to offer his advice on business or anything else.

“You could talk to him about anything beyond car values, and you could hear him using percentages in his head,” he said. “He didn’t have a college degree on the wall, but he was smarter than some of the people that did.”

More to Read

  • Bruce Nordstrom, who helped grow family-led department store chain, dies at 90

    May 21, 2024

  • The independent publisher making a business of celebrity book imprints

    April 24, 2024

  • My 17-year-old Honda, Broomhilda, met a tragic end. Why do we grieve when our cars die?

    April 15, 2024

Bob Kelley, publisher of Kelley Blue Book, dies at 96 (2024)

FAQs

What happened to Kelley Blue Book? ›

Kelley Blue Book's car prices were so commonly used by dealerships that the term "Blue Book" became a part of dealership lingo, and many car shoppers eventually adopted it as well. In 2010, Kelley Blue Book was acquired by Autotrader, and the brands now are closely interconnected under the Cox Automotive umbrella.

Why doesn t Kelly blue book go past 1992? ›

Transactions for older vehicles are too rare, therefore we do not have enough data to analyze and are unable to report values for them. Why aren't your vehicle values reflective of my market area? Kelley Blue Book understands the importance of providing pricing that is geographically relevant to dealers and consumers.

What is the most reliable used car value site? ›

Since 1926, Kelley Blue Book has been one of the most trusted names in the auto industry.

What is the fair condition for Kelley Blue Book? ›

“Fair” condition means that the vehicle has some cosmetic defects that require repairing and/or replacing and requires some mechanical repairs. The paint and bodywork may require refinishing and body repair. The engine compartment has leaks and may require a tune up. This vehicle may have some repairable rust damage.

WHO publishes Kelley Blue Book? ›

Kelley Blue Book is a Cox Automotive brand.

Why not to use Kelley Blue Book? ›

Potential problems with Blue Book values include a delay as price information is assessed, the consumer tendency to overrate the value of the car they are selling or trading in, and a mismatch between wholesale values listed by Kelley and the prices used by dealers, who access special industry-only pricing info.

How accurate is Kelley Blue Book right now? ›

The accuracy of KBB values can vary depending on several factors, such as the condition of the vehicle, its location, and the current market demand for that particular make and model. KBB values are based on a number of factors, such as the car's make, model, year, mileage, condition, and features.

Is there a Kelley Blue Book for older vehicles? ›

Kelley Blue Book provides values for used vehicles up to 21 years old. Transactions for older vehicles are too rare, therefore we don't have enough data to analyze and are unable to report values for them. If you have questions, please contact our Customer Service Department at 1-800-258-2005, option 2.

Do insurance companies use Kelly Blue Book? ›

If your car has been totaled due to a car accident, you might expect to get paid Kelley Blue Book value for your car. While it is a reasonable assumption to make, the insurance company does not use Kelley Blue Book to determine the value of your car.

How many miles is too many for a used car? ›

A wary buyer should use as a general rule of thumb that most cars are driven 12,000-15,000 miles per year. If a vehicle is 10 years of age, it should have between 120,000 miles and 150,000 miles on the odometer.

Is Nada or KBB more accurate? ›

KBB factors in the condition of the vehicle, local market conditions, and popularity of the vehicle, so their prices tend to be a lower than NADA. NADA values tend to lean higher because they assume cars are in good conditions. Insights can be gained from both values, but KBB looks at more factors.

What is considered poor car condition? ›

Examples of vehicles in poor condition are ones with severe mechanical issues, substantial cosmetic defects, a branded title (such as salvage or flood) and so on. Learn how Kelley Blue Book determines vehicle price information.

Do they still print Kelley Blue books? ›

Do you still sell the printed editions of Kelley Blue Book? No. For over 90 years, Kelley Blue Book published Used Car Guides providing values for used cars and trucks.

Why does KBB undervalue cars? ›

Lag – It takes time for data and analysis to make its way through KBB. Prices listed may not always reflect the very latest trends and economic conditions. Consumer bias – Most people think the car they are selling or trading in is in better condition than it really is.

Why can I not access Kelley Blue Book? ›

You may need to clear cache and cookies, close your browser and try again. If this fails to resolve the problem, then there may indeed be something wrong with KBB.com, and you can use the feedback form to report the issues. A Kelley Blue Book Customer Support representative will respond to your query.

Is there an alternative to Kelley Blue Book? ›

Black Book has been providing vehicle data and insights since 1955 and is a competitor to Kelley Blue Book. Dealers often use Black Book as a source to determine the used car price an owner might receive for their vehicle as a trade-in.

Why is KBB and Nada so different? ›

KBB factors in the condition of the vehicle, local market conditions, and popularity of the vehicle, so their prices tend to be a lower than NADA. NADA values tend to lean higher because they assume cars are in good conditions. Insights can be gained from both values, but KBB looks at more factors.

Is KBB accurate right now? ›

The Kelley Blue Book value is one of the oldest resources around for determining the value of your used vehicle. Unfortunately, with the ever-changing market today the used car blue book value that you are getting may not be accurate.

Top Articles
Latest Posts
Article information

Author: Jamar Nader

Last Updated:

Views: 5944

Rating: 4.4 / 5 (55 voted)

Reviews: 94% of readers found this page helpful

Author information

Name: Jamar Nader

Birthday: 1995-02-28

Address: Apt. 536 6162 Reichel Greens, Port Zackaryside, CT 22682-9804

Phone: +9958384818317

Job: IT Representative

Hobby: Scrapbooking, Hiking, Hunting, Kite flying, Blacksmithing, Video gaming, Foraging

Introduction: My name is Jamar Nader, I am a fine, shiny, colorful, bright, nice, perfect, curious person who loves writing and wants to share my knowledge and understanding with you.